Baylor Carrollton PR Video

We have created several videos for Baylor Medical Center Carrollton. This one was intended as a short form public relations video for their website. A testimonial approach drives the exploration of the hospital’s new advances and added facilities. The design and styling closely follows Baylor Health Care System’s rigid branding criteria. Positive, bright and clean, the video juxtaposes interviews with narration and b-roll. This was shot with a 4-person crew on a JVC HD camera package and edited on Final Cut Studio. We think this video strikes the perfect balance between a corporate, personal testament and commercial feeling.

What we did
  • Research
  • Concept
  • Message strategy
  • Scripting
  • Interview direction
  • Video shoot
  • Editing