Boy Scouts Online Entertainment

Pedro the Mail Burro has been a character in Boy Scouts of America’s Boys Life magazine since the 1940s. Imagimedia brings Pedro to life on the Boys Life website in this first installment of Pedro’s Story Chair. This interactive concept was conceived and developed by Imagimedia as an entertainment property to build a relationship with scouts who had previously only known Pedro in print and online graphical stories. This fun idea uniquely engages scouts, allowing them to help Pedro tell a story by selecting various story pathways.