American Stroke Association

Imagimedia developed this empowering presentation as part of a larger community awareness campaign by the American Stroke Association, a division of the American Heart Association. Its purpose was to build awareness in the African-American community of stroke as a major disease, and to empower each member of the community to take simple steps that would reduce risk for themselves and loved ones. Additionally, it encourages community leaders and individuals to take an active role in promoting its message to others.

We were very fortunate to be able to work with Yolanda King, the eldest daughter of Dr. Martin Luther King, and a renowned speaker in the African-American community on issues of self-empowerment. Rather than asking Ms. King to provide a simple opening endorsement for the cause, we envisioned the more powerful effect of using her as the driving motivational force behind the story.

Imagimedia augmented the services of the Dallas-based production company, Pixel Media, by forging all strategic and creative elements, developing concept and script; interviewing corporate executives, medical experts and stroke victims; and, directing video shoots and visual elements.