Stevens Transport Recruitment

The over the road trucking industry always has a need for experienced, qualified drivers, so recruitment efforts at Stevens Transport are ongoing and critical. This interactive presentation was created to support Steven’s recruitment efforts at job fairs and driving schools, as well as inquiry follow ups. Delivery was on kiosk and DVD, respectively. The interactive presentation surveyed job seekers regarding their priorities, interests and concerns about a new long-distance truck driving job. Based on this input, a targeted recruitment message was delivered with voice, photo, video and text options. Job seekers were also given opportunity to submit a qualification application and begin the recruitment process with Stevens.

What we did
  • Marketing research
  • Concept
  • Segments scripts
  • Video production
  • Audio recording and production
  • Graphic development
  • Coding
  • Authoring
  • Opinion survey
  • Message targeted per user priorities
  • User data collection
  • Simple qualification application
  • Follow-up integration